Automotive Racing Sponsorship Proposal oecm.ca Details File Format PDF Size: 349 KB Download 4. Sponsorship announcements throughout race season. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. How to Find a Sponsor as a Beginner Triathlete. Sponsorship is not charity. Write what the sponsor will get in return, working from the list you have prepared. I could not find the sports car of my dreams anywhere. Be consistent post regularly and stay on brand. Valvoline has been there for as long as people have been racing cars. s !1A"3Qa5RSTrt#$2BqUb Treat your Race Team as a Business. endobj 0000054541 00000 n 0000001257 00000 n Ask the sponsor for a specific amount of money. 1. %PDF-1.3 Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Generic sponsorship proposals have little chance of convincing would-be benefactors. startxref If you're planning to present a sponsorship proposal to your prospective sponsors, make sure that you're ready with your offers. Share your form with others. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. endobj Sponsorships are not charity. 0 Treat the race car sponsorship proposal as a business transaction. So go the extra mile. Whether its fitness, cooking, football, modern art, or something else, itll open up so many opportunities for you. We are a Military Team that runs in Michigan . Click on the fillable fields and add the required data. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. These may include publicity on your car or trailer, promising to wear the sponsor's logo at press events and offers to attend public events as the sponsor's representative. Have a question? trailer 02. This style of sponsorship is much more focused on being able to help the team, and to have the right to use images throughout the year in a brand's other marketing efforts. The best way to learn about racing sponsorship is to read as much as you can about the subject. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Do not plead. Research the sponsor you are targeting. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. You and any potential sponsors need to work together to achieve what you both need. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Helping race directors share expertise and learn from each other is a big part of what we do. 1. Be sure to include a call-to-action so the decision-maker knows what you want them to . Racing is an expensive sport that requires investment and sponsorship. It's time to submit your sponsorship proposal. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. If you cant think of anything to say or ask, consider whether the prospect is right for you. This is where your niche makes things easier. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. Westport Racing Sponsorship Proposal Dear Prospective Sponsor Firstly we would like to thank you for giving our team the opportunity to present you with this sponsorship proposal outlining our goals for the 2007 race season and beyond Advertising in motor sport has proven itself time and again as a successful and enjoyable Sponsorship Application. In exchange anyone who donates gets their name on the car for the event. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Dont just approach motorsport press for coverage. This all comes down to value. First, provide a history of you and your racing team. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Will you sponsor my race car? <> Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. E@!Euq[dIV%ehJQ5$ Include contact information on the introductory letter and proposal. The prototype race car is to be evaluated for its potential . Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. Itll be the basis for everything you post on social media, how you write race reports, and more. Keep this in mind with everything you do regarding sponsorship. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. Race Car Sponsorship Proposal Template. Nationally Televised. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). All sponsors are encouraged to attend racing events. No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. Thank the letter reader for his or her time and include all of your contact information. . Use your market research data to request a feasible amount. Even at the pro level, the work, luck, and talent required to make a career is astronomical. If you already have an established brand including logo, colours, fonts and tone of voice, then a racing proposal template could help you present all this in an attractive and effective way. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq Sell yourself, but do not offer things you cannot deliver, such as offering to feature the sponsor's logo exclusively if you are reaching out to other potential sponsors. Try reframing any negative thoughts into something more positive. You might be messaging lifestyle brands on Instagram. Organize the proposal in sections. How will your sponsor assess the sponsorship and whether it has been a success for them? Trying to race while sticking to a budget? Take notes. You might be operating in a specific niche (see below for more details) or area. One of the biggest mistakes drivers make is getting too lost in their own heads. There are plenty of great articles, podcasts, and books directly pertaining to creating a good. And the best person is always the decision maker: the person who has an interest in what you have to say and the authority to make things happen. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> Include contact information on the introductory letter and proposal. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. So fo ahead, drop them in the comments section below. Free Preview Race Car Sponsorship Contract Template. Harvick has spent 23 seasons in the NASCAR Cup Series. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Partnership is the key word here, treat it as a partnership, not a sponsorship. %%EOF Expect huge costs to be competitive, and cutthroat competition (both on and off the track) Realize those exponentially higher costs usually way outweigh the additional prize money. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. Look through the instructions to learn which data you must give. The second is a simple showcase of who you are. If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. You have to convince a potential sponsor that YOU are the person who will work for them. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. What makes you stand out over other racing drivers. Write down every possible attribute you can give to a sponsor. As a racing driver you are focused, talented and ambitious in something you love to do . Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Instead, provide a general overview, such as "Parts alone last year cost $X.". Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. In return, the racer gives the organization publicity and extras, such as personal appearances. However, getting more followers on Instagram can be challenging, especially with so much competition out there. What makes you different from any other person? To make that happen, you need your initial reach-out to be as concise and to the point as possible. Think about those reasons you stand out. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. to see that back in extra sales. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. So make it count. 4+ Racing Sponsorship Proposal Samples 1. Why you do it. To be clear; for every dollar they give you, they want(need?) Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. 2011 Team Racing Sponsorship Proposal Our desire . xref Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Dont let imposter syndrome get the best of you. Choose a page or event your audience would likely follow, e.g. Keep that in mind when frustration sets in along the way. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page. Step 2: Write a two to three paragraph of your opportunity. A business or group sponsors a racer, providing monetary support. Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. 3. Collect evidence throughout the race season testimonials, statistics, etc. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Your sponsors would base their decision on how you're going to help them in exchange for their support. Go in with no agenda, otherwise, itll come across as disingenuous. Without sponsors to impress or big prize money to win, were racing simply for the fun of it. This presentation is designed to provide a first look into the demographics, fan base, consumer loyalty, and buying power of the Rally Racing fan. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . Want to race with packed stands and screaming fans? The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. It is a document that seeks help from sponsors to help them with their racing careers. But remember, a great proposal is about so much more than an attractive design. . Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). Look for brands that are actively trying to promote themselves and look at how you can add to that. Leg Daddy Racing Sponsorship Proposal 1. 1. Are you posting regularly? Easily Editable, Printable, Downloadable. Some basic terms and conditions are: In the end, leave some space for the signatures of the representatives of both parties to the sponsorship agreement. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. This is a business relationship and there must be a clear concise understanding of expectations, timelines and returns. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Unfortunately, retaining sponsorship in the long term may not always be under your control. Download. %PDF-1.4 % Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Tallulah Philange has worked as a journalist since 2003. These can include: Ok - so you have a good understanding of what you have to offer. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. You are so much more than a racing driver so think about your interests and skills outside of motorsport. We believe auto racing sponsorship can offer a significant foundation from This tool allows to fill out any PDF or Word document directly from your browser (no software . This is where you get to make a first impression and also stand out from a sea of sponsorship demands that end up in the trash bin. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. smoga07 It is not a donation nor is it a "favor". I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. These are usually negotiated by the club themselves, not the individual so consider them Free on your own legwork side. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. The cover letter should also include the reasons why you think this sponsorship will work. Once youve found the business youd like to approach, think about what their goals are. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Redline360. If you can convince a company to sponsor you, but that company doesnt quickly see the value. 1110 Consider checking out Oval Track racing. Drag racing is a sport that needs a lot of money to support it. All forms provided by US Legal Forms, the nations leading legal forms publisher. Dont skip this step because it could be the difference between no reply and a career-changing sponsorship deal. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Sample page from the Racing Mentor proposal template. Gather the history of your racing career or racing team. This will be key in making sure theyre happy throughout the year. You need to think about why a business would spend money to sponsor you. Your proposal must show depth and that you took the time to understand each sponsor. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. The marquee value of your corporation's name affiliated with the Pearson Racing. You never know, something. Race Car Sponsorship Proposal Template. Do not plead. But with good content and a consistent posting strategy, you can grow your following and increase your reach. Are your posts in line with the companys current message? endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Assuming the commitments you've undertaken are realistic (ambitious deliverables are good, provided you can get there in the end), delivering on your sponsorship should come down to a project management exercise: tracking goals, updating sponsors and making sure what needs to be done gets done. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Collect this information together when it comes to talking about renewal. Do people regularly gravitate towards you for some reason or other? 0000054763 00000 n Racing Sponsorship Proposal Template Details File Format MS Word Google Docs Pages Download 2. It is your job as rights holder to understand what these objectives are and how you can best serve them. . Race Car Sponsorship Agreement Template. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. 6 0 obj Will they be seen as an innovator in their company if the sponsorship succeeds? They must know what they are sponsoring so that they can decide whether to accept your proposal. The organization aims to organize events such as auto motor racing, harness racing, slots . Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Of course you can. Don't feel like you need to include a shiny proposal document in the first instance. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. Text of Pravega Racing Sponsorship Proposal. Since racing takes such a personal investment it means everyone at the club level are willing to make great personal sacrifices to be there Were all committed. How are you going to justify the cost of what youre offering? If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Sponsorships help defray these costs. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. If theyre not quite right, ask yourself why. 10+ Automotive Sponsorship Proposal Samples 1. Racing Team Sponsorship Proposal Form sbusolarracing.com Details File Format PDF Size: 915 KB Download 4. Download. Specify the Event. Print out the letter and mail it or hand-deliver it to the potential sponsor. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. Making sure the right type of information is included though does matter. Therefore, it is perfect that you simply find contacts with the product, communication, business improvement, sponsorships, marketing, and the model. Sponsorship brings so much more than a logo on a car . The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Is your account popular How many Thousands of followers do you have? He's collected 60 race wins as well as the 2014 championship. Racing Sponsors. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. There are plenty of great articles, podcasts, and books directly pertaining to creating a good sponsorship proposal. Using these pre-formatted samples will save a lot of your time and effort. Racing cars is a very expensive pastime. If you are looking for racing sponsorship proposals, you are at the right place. Agree 16.59%. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. Head Start is our industry podcast, delivering in-depth content on anything cool happening in the Limit the history to no more than two typed pages. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. How invested will they be in the sponsorship's success. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Your approach should include details of how youll provide value to them. If you're already using a project management tool, like Asanaor Basecamp, to plan your race, set up a new or side project for your sponsorships. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. When filling out this sponsorship proposal template, remember you are introducing yourself, what you "bring to the table," and explain why the product (s) or service (s) of your target audience should be associated with your event.
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