Eroding trust means consumers are less likely to be brand loyal overall. But at the same time, the advertising companies were developing a new marketing strategy that got away from mass markets Positioning (Rob, you know what Im talking about). 25% Jewish? As a white person, and proud of it, my race and history is being erased. Im tired of woke, condescending BS. 5. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. Dont even get me started on Disney! Dont worry about opening up new segments, just focus on the market segments that do buy from you. My question is how do so many different advertisers all develop the exact same racist propaganda? And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Along with the over representation of blacks, theres a ton of people of color from all races in most ads. Plan to go the distance or dont go at all. Integration will only come gradually over generations. Its all getting lame and predictable. More and more people are becoming convinced that all of the things you mentioned are part of a globalist agenda to weaken Western nations and allow organizations such as the United Nations, the World Economic Forum, and the World Health Organization to gain power and control. I am sad that white people are not represented in TV commercials. Ive never seen Jewish representation in commercials. And I think a lot of people instinctively realize this even if they have difficulty expressing it. People of color in commercials usually do not get my attention and I do not buy their products. If you watch commercials for Apple, Coke, Lexus, beer, etc youll roughly see 60%+ black, 10% Hispanic, 10% Asian, 10% white (female), 5% white (male/bumbling/background character), 5% other. Its true. Thats perfectly normal! He replied, young lady, I have plenty of assets, I just dont have any money. But anyway, regardless, pray for your country. Diversity is great and was much needed in the entertainment industry. Its the only effect Ive personally seen. And I have to remind myself, this is advertising were talking about. Tap in to find similarities and grow your market share through those similarities. But almost every day, we see videos of people brazenly walking in a store or walking up to someone on a sidewalk and just taking whatever the hell they want and walking off with it. On YouTube Ive got the remote ready as soon as they say I can skip ads and usually have the sound down and am looking away at my laptop until its over, but still. I have a theory: I am completely disappointed over everything happening. Say, did you see that someone blew up the Georgia Guidestones the other day? When you see it in TV, you would assume black/white interracial marriages are 95% of all marriages. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. These trends in media and advertising grieve me deeply for 2 reasons. A very simple chromosome test is all that is needed. Two and two is not adding up in their reference (life experience) but without the knowledge of the Elite Master Plan nothing is making sense to normies anymore. (However, before I say more, I must correct you on one thing. Ryan Vet, boon, Inc. A content diversity audit can allow your team to review previous content, gather insights and strategize future action, rather than reacting on a whim. And that the belief in a God or divine spark within is a total lie. But there are MANY surveys saying the advertising industry, including behind the scenes people, is mostly white. They parade black people around to try and prove that most blacks can be upstanding. Oh, Im afraid the NHL isnt just being picked on its own-goaling itself. Thats right we cant. I make sure to buy their product. I guess this is what makes me mad it feels disrespectful, not just of folks of color, but also of my intelligence. If that were true, why dont we see more Latinos in ads? While interracial marriages are certainly more common now than they were in the past, I see very few black-white couples in the real world. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. See: Blackrock, Vanguard, ESG scores; and globalist agendas (including social engineering) originating with Klaus Schwab and his cronies at the World Economic Forum (WEF). But true. Certainly the George Floyd killing was a catalyst. If black people (12.4 percent of the population) were represented proportionately in TV advertising, just 3 out of every 25 characters would be black. . I fear there will be a big blowback, not just because of this change in advertising, but because of all the current racial strife in this country. I dont believe a lot of what I see on the news, Julie, but quite a few recent mass-casualty events have allegedly been motivated by racial hatred and Buffalo is most certainly not the beginning. In the past half year alone, weve had the SUV that drove itself through the Christmas parade in Waukesha, Wisconsin in November; the synagogue shooting in Texas in January; the Brooklyn subway shooting in April; and thats just off the top of my head. Read Fahrenheit 454 and get a prophetic view of this, complete with prophesies of cancel culture and disinformation control, as well as the complete dumbing down of the population the parlor room entertainment wall i.e., TV shows of complete idiocy. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. I would assume Deltas passenger mix is about 40% white male today. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. Thanks for reading and taking the time to share your experiences and examples. They are owners and CEOs of major corporations and professors at prestigious universities. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. In the UK, white people make up 82%, black people, 3%. But they only come out when it fits their narrative, like when a White cop shoots a Black person. Representation in advertising had already started to become untethered from reality prior to August 2014, when the Ferguson, Missouri riots erupted following the fatal shooting of Michael Brown by officer Darren Wilson. Get your image and reputation back in the positive and continue with a wide open market. Ive never gotten that impression. Thanks, Kinchan. The Importance of Diversity in Advertising | Creating Results Some people actually realize advertising is, and always has been, bullshit anyway. Why is this? This blatant punishment of white males should be illegal, as it should be to all races of people. 10 reasons why people hate TV commercials in 2023 (in no particular order) 1. American Marxism is a somewhat difficult read due to his command of the American English language, but Levin goes back in history and lays out the beginning foundations of every social and political upheaval we are experiencing now. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. GoodRx The Garcias are good at getting the most out of things. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Pinterest (Opens in new window), claiming that white people are undercounted, ethnic minority consumers actually prefer to see white people in ads, an article condemning Western brands and advertisers for overlooking the vast and diverse Muslim population, this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population, their purchasing power is growing 70 percent faster than that of non-Latinos. Erik Radle, the CEO of Miller Advertising (Texas) has openly bragged about how advertising is going to change our society. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. I wont even try to mask my disdain for Nissans horrible Hollywood sales event ads, although I would like to lampoon them with scenes from 1963s Charade. November 2021. I understand what my staff is going through; I dont have to conduct research studies. However, 90% of those are Asian and hispanic interracial marriages. Because all they want is welfare. Let them know that they have lost you as a customer. And naturally I notice make up ads, clothing designers and culturally similar ads that represent people like me. And regarding your chromosome comment. And, guess what? . Also almost never see Asians either. What exactly do you mean? If the target was 90% Hispanic, we would have Hispanic actors in our ads. That might seem to make sense but do you know a lot of really poor Asian people in America? NPR is now the voice of BLM,,,,and, maybe it has to happen that way the constant beating of the drum,,,,,,but, their preaching to the choir has started a boomerang effect with me, so much so, that i can no longer just turn on the radio and allow myself to be at their programming mercy.instead, i go onto the computer and select what segments i deem avoiding those issues..even then, sometimes they seem to find a way to weave it into the fabric. Slavery has existed within all peoples over the world. But theyd still need to scroll down and will see white fathers along with obligatory POC. Very well said! 59% of people say they are more loyal to brands that stand for diversity and inclusion in online advertising. 'Forced Diversity' In Movies Is Not a Thing - But Here's Why Some Motivational Values can be described and measured as positive or negative as at least five internalized values. And the viewers are being insulted. This was the first tournament comprised entirely of transgender and nonbinary players, with around 80 participating! Anyone up for organizing a white history month? Share Real Customer Stories. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. No masculine role models or father/son interaction in commercials. SO GROSS!! (Hello, New Jake from State Farm.). The dollar is becoming essentially worthless and history clearly shows the connection between the corruption of currency and the decline of civilization in terms of morality, prosperity and material wealth. In many ways, the need for diversity in advertising is a numbers game. What you are seeing in TV commercials is merely a symptom of much bigger, more serious problems that will pose great challenges for our generation and the next. Your spot on thats whats going on with todays cancel culture propaganda.its not right to be white in our current society. And unfortunately, the frequency of the misrepresentation is only one part of the problem. They just walk in during broad daylight and take the hell whatever shit they want!! Yes, being a blonde haired man, Ive noticed that too. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. I often find myself questioning if the black people watching these commercials would really use this product or service. As Jeremy Boreing of The Daily Wire recently acknowledged, there arent a lot of options for disenfranchised consumers who dont want to give their money to woke corporations. This is the new WOKE CULTURE we are dealing with right now. The bad news is, the people behind all of this will still call you racist. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. https://en.wikipedia.org/wiki/Uncle (no picture! The overall ethnic skew of the marketing/advertising . Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Youre right, Zan. CBS has publicly stated that its reality shows will feature 50% non-white participants. Yes embarrassingand since you say this Im guessing you are black. Different strokes for different folks, Bob, but you have to admit, the man knows the Constitution. They are Boomer V2.0.only twice as insufferable since they lack the experience and context behind the 1960s cultural revolution and overthrow accomplished by their creators. All combos you can think of. I have been saying this for years. He also often had female villainsthe worst thing as a villain in a Disney film was the evil mother. Again, its fine if they dont match pure census demos as long as it is for a marketing purpose, not social engineering goal. I love me some big broad shoulders, massive biceps, and masculine moxie, like my husband has, yum. https://en.wikipedia.org/wiki/Father Just look at the money they control, ungodly amounts. But a breakfast cereal company? I hear you, Steve. The report highlights the following 10 demographics that are shaping the fabric in the United States: Over the last 50 years, almost 59 million immigrants have entered the country, mostly from Asia and Latin America. Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. But, neither are other labels in society. One would think the population in America is majority black, with a handful of white women, and very few white men. I literally get up and leave the room or x out ALL of these commercials (and blacks are in ALL of them) that are bombarding and attempting to control our thinking that theyre normal .. They are also becoming the professionals on sitcoms, fire chief, head surgeon, police chief etc with whites reporting to them. Finally, if a sum of money is all it takes for someone to get over something, thats called a bribe. Its reverse discrimination! Reminds me of Hitler in the 1930s brainwashing the German population. I was with you right up until the point where you said No one cares. Judging by the number of replies to this blog post and thats only from people with the courage to stick their necks out Id say a hell of a lot of people care. By that time (late 2021), the overrepresentation of blacks in advertising had reached absurd proportions, becoming blatantly and bewilderingly obvious to any fair-minded person who was paying attention. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. But for new readers coming in, Id like to steer the conversation back to the topic of representation and diversity in TV commercials. Why is that the right decision for CBS, audience or sponsors? . Because of course, white men are the only ones who ever mansplain. Wish the 80s and 90s were back, where people actually cared about each other and understood each other. Tribalism isnt going anywhere ever. As a former marketing communications professional I had enough trouble stomaching the advertising industrys dogmatism even 10 years ago. I am a former busboy for the same company where I am the CMO. If you want to know the truth about how the vast majority of blacks socially interact simply watch 5-10 episodes of The First 48. I have no reason to protest but seeing it recognized and discussed just made my day! Get woke, go broke appears to be ramping up as the culture war boils over. They need to work with the police and clean up their own communities. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. Id love nothing more than schooling all those like him. Facebook is as unreasonable as Twitter, its just more successful because, despite his many other flaws, Zuckerberg bears a slightly closer resemblance to a book than Dorsey or those now in charge at Twitter ever did. The Left admonishes us to celebrate the differences in our cultures while completely ignoring the fact that different cultures may in fact have different preferences in careers and entertainment. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Remember the Starbucks red cup debacle from a few years back? I dare say it has produced more comments than any of your other blogs. A person identified as white is a racist, by definition. Well, Robert, I think youre exactly right. They hate normal people. Now that weve created the world its time for those who sat back and enjoyed the fruits of our labor to take over and disappear us! Great points well stated, Jim. Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). Dove soap is perhaps the most prominent example, but there are others. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. The future is female, as the T-shirts say. I think they must have passed a law, or something. We will never be rid of it. the laundry detergent Gain those commercials, as dumb as they are, seem to skew heavily towards black consumers. Brad, thank you for your thoughtful comment. Remember that 70% of the US population openly practices Christian traditions. In reality the actual investors have no clue how their portfolios are being used. Havent you heard, Anonymous? When you see 95% of commercials featuring 95% black people, its because of black producers/directors/executives. Gee, Wallace, I wonder. Current science says the exact opposite, and more and more people are getting on the bandwagon with low carb diets + fasting until lunch to experience weight loss and better overall health ( me, reversed diabetes and down 60 lbs so far). The overall ethnic skew of the marketing/advertising industry is more diverse than ever, at 30.8 percent, yet despite the progress, there is still work to be done. But this is not happening just in commercials, look at all media. Omg, I just watched TV for an hour and there wasnt 1 white younger female at all. Sorry, but the black guy in the star wars wasn't such a good actor. that detergent is not that good, but that is besides the point. Thanks for your input. You make some good points, Don. All rights reserved. In other words they are literally destroying their markets slowly while thinking they are getting the upper hand and the last word in their agenda thats fueled deep down by fear, anger and pain. Take a moment to write a quick email, tweet, or Facebook post to some of these companies who are pushing this forced-diversity agenda. yes white males need not applyespecially blonde males racism, discrimination. Thank you. I remember the globalist-bent ads for Benneton and when Levis and Coca-Cola began pandering directly to blacks. Diverse thoughts are contagious, and they add significant value to the ideation process. Multiracial images. You cant change chromosomes. I love this comment. We also have Greek Cypriot, Chinese, Pakistani and Indian folk who rarely get a mention in the ads. I do believe that their day will come sooner than they think. Google it, its a fascinating story of how they duped consumers into believing they NEEDED cereal to be healthy. because thats racist.. It you really want to see how lopsided the commercials are with blacks watch sporting events and musical events. Its so degrading and embarrassing. Actually, several months back I was composing an email to you on just this very subject, but never hit the Send button. I am a gay man and I am sick of the LGBTQ with their crap too! It creates the mentality of entitlement. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. Thanks for reading. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. But lets be honest, how many families does that represent? Everything is about what I FEEL LIKE or I want.. Thats another funny trope. Regardless of the intent these commercials are making white Americans over 40 feel disenfranchised. Scratch that. Their leagues are 75% black wheres the diversity on their sports.Really now. As a 73 year old white male. The comments to the thread are right on the money too. It is actually quite embarrassing. Sixty percent of American consumers consider diversity in advertising to be important and a further 40% have turned away from brands they felt weren't inclusive in their advertising. The sad truth is, the spectre of slavery in Americas past is now merely a convenient tool used by one political party to drive a wedge between black people and white people. Thats my point exactly. As the Cranky put it so well its obvious that people of color are simply plugged into white cultural settings. no taxpayer is going to care about my first world problem..lol. Theyd hire a token white guy and a token Hispanic, no Asians. I just dont think theyre really selling products anymore. Yay, a 19th century painting, so at least white people DID exist! All of this is was clearly agenda driven coverage. https://en.wikipedia.org/wiki/Boy Super Bowl commercials will be viewed with an especially critical eye on Sunday as a tangible indication of how the ad world has responded to the calls to fix . I also think this placating the woke crowd will eventually get so out of hand that it will completely alienate white people. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. And based themselves within Columbia University in NY. Hi, Dave. For example, women are now gaining more ground in the world of cinema. Interesting, RPD. Youre spot on Sharon its really sad to see that the woke/cancel culture society is promoting this rubbish on the Caucasian culture its far from reality and its only going to promote division within our society . It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). I truly believe advertisers are receiving a subsidy from somewhere or something, this cant be a lucrative selling campaign, it makes too many people angry, theres a subsidy. The only thing I can guess is advertisers are trying to social engineer society. Second, most of these kids grow up in drug infested high crime urban areas historically governed by corrupt politicians. Multiracial scenes now common in TV ads Lately even the truck commercials feature females with men nowhere to be seen. I got rid if my idiot box thirty years ago, and have not set foot in a cinema in forty two years. https://en.wikipedia.org/wiki/Sister And no wonder. Thank you for your comment. My husband pointed this out to me some time ago. Dont just take it! r/TooAfraidToAsk - Has anyone noticed that newer commercials almost Again money and power for the rich was behind it money and power was behind slavery and it still is hopefully we will all get past the hate and discontent but, it wont happen by trying to force it. Its not the people who create these situations, people on their own will work out their problems, Governments are usually the problem, they keep people stirred up in order to justify their existence. NFL merchandise commercials show virtually no whites in their merchandise ads, yet TV live shots of stadium crowds are almost entirely white audiences. Yes, all races should be in commercials, (I never thought I was prejudiced Im beginning to wonder) but I look up at the TV during the commercials and I think Im living in Kenya! So this makes for a huge boulder rolling down the hill with great momentum. I am constantly hearing the phrase Black Power, Brown Power. In Unforgiven he made a vow to his wife not to be violent but when his black partner is killed he goes crazy for revenge. 4. Most of the modern worlds issues stem from the hidden bitterness towards our own dads that were either present and imperfect or vacant altogether. The suspect is on the loose and must be found, but if its a black man, they wont mention the race . How I would love to sit down with you and talk about all of this. White guys are out. NAACP, BLM, George Soros, Antifa, stupid jock groupies, affirmative action laws. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! Tell me how many national product ads meet that mix? I have ad blocks on youtube and on many websites. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. Amen Robert! I can give you hundreds of examples of how demographics should work, but here are just a couple of them. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. I have no problem with people from different cultures, perspectives, etc. Yet, pay attention to major retailers. Its nice to see that others also notice and disapprove. Agreed, Dave. They dont care about anyone else. To that end, Tubi is actually a pretty great (and free!) Why are there commercials that mention the term baby daddy? Not only that, but I see very few women who look like me. Making a conscious effort to include diversity does not need to be an act of tokenism; rather, it can demonstrate a commitment to equality and fairness within your brand. These companies are so worried that their Hispandering will all be wasted if someone doesnt realize that the people in the commercial are Latino that they have to yell out loud to consumers : Look, we care about Latinos, too!. Its a combination of pandering toward certain races and genders . I see about 3% of Asians and less than 1% of Hispanics in commercials these days. And I 100% agree with what you said about the relationship between art, truth, and propaganda. Orthere are a lot more blacks in America than I thought. Certainly, hockey is expensive. Together, the masculine and feminine complement one another in ways that only nature could have devised. But modern Disney is very different. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! This country is so much in the toilet right now.